商業畫(hua)冊(ce)印(yin)刷設(she)計的本質是用(yong)(yong)設(she)計語(yu)言與用(yong)(yong)戶進行(xing)溝通，而版式(shi)設(she)計正體現了設(she)計語(yu)言的秩序與邏輯，決定了傳遞(di)給(gei)用(yong)(yong)戶的信息(xi)是否簡練(lian)、清晰、有邏輯。優(you)秀的畫(hua)冊(ce)版式(shi)設(she)計、可以兼具(ju)優(you)美(mei)與效率，能(neng)將商業信息(xi)準確(que)、高效地(di)傳遞(di)給(gei)用(yong)(yong)戶。而糟糕(gao)的畫(hua)冊(ce)設(she)計排版多半意(yi)味著設(she)計師(shi)頭腦的混亂(luan)與技能(neng)的欠缺。
下(xia)面(mian)我們將從畫冊版(ban)式(shi)的(de)正負空(kong)間和文字的(de)圖形化進(jin)行解說。
正空(kong)(kong)間(jian)(jian)(jian)(jian)(jian)亦為(wei)實空(kong)(kong)間(jian)(jian)(jian)(jian)(jian)，負(fu)空(kong)(kong)間(jian)(jian)(jian)(jian)(jian)亦為(wei)虛空(kong)(kong)間(jian)(jian)(jian)(jian)(jian)，這(zhe)(zhe)種正負(fu)空(kong)(kong)間(jian)(jian)(jian)(jian)(jian)的(de)(de)(de)相(xiang)輔相(xiang)成(cheng)、互(hu)相(xiang)互(hu)存所(suo)(suo)形(xing)成(cheng)的(de)(de)(de)守(shou)恒空(kong)(kong)間(jian)(jian)(jian)(jian)(jian)，不(bu)僅能(neng)提高文(wen)字(zi)信息(xi)的(de)(de)(de)承載能(neng)力和(he)達到畫(hua)冊(ce)設計最(zui)終(zhong)的(de)(de)(de)意圖(tu)，而且能(neng)在(zai)視(shi)(shi)覺上(shang)(shang)(shang)形(xing)成(cheng)強(qiang)烈的(de)(de)(de)視(shi)(shi)覺錯(cuo)視(shi)(shi)感(gan)(gan)，此視(shi)(shi)覺錯(cuo)視(shi)(shi)覺元素(su)被空(kong)(kong)間(jian)(jian)(jian)(jian)(jian)界定了一定的(de)(de)(de)尺度(du)和(he)圍度(du)，如(ru)何使得文(wen)字(zi)視(shi)(shi)覺形(xing)式(shi)(shi)所(suo)(suo)表現(xian)的(de)(de)(de)張力更能(neng)體(ti)(ti)現(xian)空(kong)(kong)間(jian)(jian)(jian)(jian)(jian)感(gan)(gan)，這(zhe)(zhe)就(jiu)要求不(bu)同的(de)(de)(de)字(zi)體(ti)(ti)負(fu)形(xing)空(kong)(kong)間(jian)(jian)(jian)(jian)(jian)在(zai)大小上(shang)(shang)(shang)占比有(you)度(du)，在(zai)位(wei)置上(shang)(shang)(shang)均衡有(you)力，在(zai)形(xing)狀(zhuang)上(shang)(shang)(shang)適合(he)有(you)樣。圖(tu)形(xing)決(jue)定了負(fu)形(xing)在(zai)畫(hua)冊(ce)設計版(ban)(ban)(ban)面(mian)的(de)(de)(de)比例(li)容載量，字(zi)體(ti)(ti)間(jian)(jian)(jian)(jian)(jian)距和(he)留(liu)白(bai)(bai)空(kong)(kong)間(jian)(jian)(jian)(jian)(jian)的(de)(de)(de)多少(shao)也(ye)會(hui)決(jue)定空(kong)(kong)間(jian)(jian)(jian)(jian)(jian)感(gan)(gan)的(de)(de)(de)強(qiang)弱。將畫(hua)冊(ce)設計編排(pai)運(yun)用(yong)圖(tu)形(xing)化(hua)處(chu)理(li)手法，注重外邊緣輪廓線的(de)(de)(de)曲直形(xing)式(shi)(shi)美，在(zai)字(zi)體(ti)(ti)筆畫(hua)間(jian)(jian)(jian)(jian)(jian)巧妙地留(liu)有(you)空(kong)(kong)白(bai)(bai)，因留(liu)白(bai)(bai)也(ye)是一種視(shi)(shi)覺維(wei)度(du)，使得畫(hua)冊(ce)版(ban)(ban)(ban)面(mian)布局合(he)理(li)，避免整個畫(hua)冊(ce)版(ban)(ban)(ban)面(mian)頭重腳輕，不(bu)斷的(de)(de)(de)調整畫(hua)冊(ce)版(ban)(ban)(ban)面(mian)的(de)(de)(de)整體(ti)(ti)風格，方可(ke)給用(yong)戶留(liu)下視(shi)(shi)覺休息(xi)和(he)自由(you)的(de)(de)(de)遐想空(kong)(kong)間(jian)(jian)(jian)(jian)(jian)余地。文(wen)字(zi)版(ban)(ban)(ban)面(mian)排(pai)版(ban)(ban)(ban)除了運(yun)用(yong)正負(fu)空(kong)(kong)間(jian)(jian)(jian)(jian)(jian)與圖(tu)形(xing)化(hua)處(chu)理(li)形(xing)式(shi)(shi)，還可(ke)通過色彩漸(jian)變、肌理(li)效果(guo)、虛實對(dui)比等(deng)，產生不(bu)同程度(du)的(de)(de)(de)排(pai)版(ban)(ban)(ban)效果(guo)。
在我們設計畫冊排(pai)版的過程中，設計不僅僅要(yao)追求視覺美感，更需要(yao)洞察商業信(xin)息的能(neng)力(li)，將文字(zi)、圖片等(deng)素材按照科學等(deng)邏輯與秩序進行編排(pai)，科學的論證和推(tui)理，才能(neng)達到用戶高效溝(gou)通的目的。
